{
 "updated": "2026-09-10 20:30",
 "count": 4,
 "campaigns": [
  {
   "file": "20260813 科研产品开学季打包促销方案-LCF.xlsx",
   "line": "ls",
   "sheet": "产品打包推广",
   "title": "20260813 科研产品开学季打包促销方案-LCF",
   "headers": [
    "应用",
    "方案1"
   ],
   "rows": [
    [
     "限制性内切酶",
     "单独做一份单页"
    ],
    [
     "分子克隆，基因鉴定；基因合成",
     "Universal DNA Purification Kit",
     "BR2A103"
    ],
    [
     "AcuGenix™ Seamless Cloning Plus Master Mix",
     "BR1C102"
    ],
    [
     "2×Super-Fidelity Master Mix",
     "BR3M121"
    ],
    [
     "Plasmid Miniprep Kit/Endofree Plasmid Maxi Kit",
     "BR2D101/D102"
    ],
    [
     "基因表达分析",
     "AcuGenix™ Neoscript All-in-One cDNA Synthesis Premix for qPCR",
     "BR1D303",
     "AcuGenix™ Neoscript All-in-One cDNA Synthesis Premix for qPCR",
     "BR1F103"
    ],
    [
     "AcuGenix™ FastAmpli SYBR qPCR Premix (Universal ROX)",
     "BR1E102"
    ],
    [
     "蛋白提取和定量",
     "RIPA 裂解液套装（强 / 中 / 弱）",
     "BR4C104"
    ],
    [
     "Protease Inhibitor",
     "BR4C121-01"
    ],
    [
     "BCA 蛋白定量试剂盒",
     "BR4C201-01"
    ],
    [
     "WB检测",
     "10% 一步法快速制胶试剂盒",
     "BR4C333-01"
    ],
    [
     "10×Tris-Gly 电泳缓冲液",
     "BR4C361-01"
    ],
    [
     "0.45μm PVDF 膜",
     "BR4D411-01"
    ],
    [
     "ECL 发光液",
     "BR4D602-01"
    ],
    [
     "mRNA",
     "T7酶",
     "柯磊补充"
    ],
    [
     "艾科瑞",
     "rt+q",
     "400元/100t"
    ],
    [
     "买赠方案\n可赠试剂/京东卡/礼品",
     "分子生物学",
     "买一送一",
     "基准价："
    ],
    [
     "wb系列",
     "买二赠一"
    ],
    [
     "新客户首单价格优惠-后续订单优惠"
    ],
    [
     "workshop活动联动（分子、wb）",
     "意愿课题组 6+3"
    ],
    [
     "1k",
     "1、如达成梯度，且预付款，可另赠品；\n2、\n按照销售额的5-10%进行满赠活动"
    ],
    [
     "2k"
    ],
    [
     "5k"
    ],
    [
     "1w"
    ],
    [
     "2w"
    ],
    [
     "5w"
    ],
    [
     "10w"
    ]
   ],
   "row_count": 27
  },
  {
   "file": "20260813 科研产品开学季打包促销方案-LCF.xlsx",
   "line": "ls",
   "sheet": "新产品开发",
   "title": "20260813 科研产品开学季打包促销方案-LCF",
   "headers": [
    "编号",
    "项目",
    "类型",
    "优先级",
    "产品特征",
    "预计上市时间",
    "销售端需求",
    "产品部门"
   ],
   "rows": [
    [
     "1",
     "通用退火高保真试剂",
     "产品升级",
     "1",
     "通用退火",
     "待定",
     "给出明确节点（加急）",
     "测序产品部"
    ],
    [
     "2",
     "动物组织直扩试剂",
     "新产品开发",
     "1",
     "组织直扩",
     "2026-08-31 00:00:00",
     "分子试剂产品部"
    ],
    [
     "3",
     "miRNA检测试剂盒（加A法）",
     "新产品开发",
     "2",
     "miRNA检测",
     "2026-11-30 00:00:00",
     "分子试剂产品部"
    ],
    [
     "4",
     "血液直扩试剂开发",
     "新产品开发",
     "2",
     "血液直扩",
     "20261008-1231",
     "分子试剂产品部"
    ],
    [
     "5",
     "RT-PCR试剂开发",
     "产品转化",
     "3",
     "一步法RT-PCR电泳法试剂",
     "待定",
     "分子试剂产品部"
    ],
    [
     "6",
     "qpcr试剂产品升级",
     "产品升级",
     "3",
     "产品矩阵补充，提高适配性",
     "20261015-1130",
     "分子试剂产品部"
    ],
    [
     "7",
     "all-in-one cDNA合成试剂升级",
     "产品升级",
     "3",
     "提高适配性及使用便捷性（颜色指示）",
     "20261201-20270131",
     "分子试剂产品部"
    ],
    [
     "8",
     "microRNA检测试剂开发（茎环法）",
     "新产品开发",
     "2",
     "miRNA检测",
     "2026-12-31 00:00:00",
     "分子试剂产品部"
    ],
    [
     "9",
     "细胞直扩试剂盒rt-qpcr",
     "新产品开发",
     "1",
     "细胞直扩",
     "2026-11-30 00:00:00",
     "分子试剂产品部"
    ],
    [
     "10",
     "动物组织RNA提取试剂",
     "新产品开发",
     "待补充",
     "RNA提取",
     "待定",
     "分子试剂产品部"
    ],
    [
     "11",
     "动物组织DNA提取试剂",
     "新产品开发",
     "待补充",
     "DNA提取",
     "待定",
     "分子试剂产品部"
    ],
    [
     "12",
     "蛋白marker",
     "新产品开发",
     "1",
     "180kD蛋白marker",
     "2026-10-15 00:00:00",
     "加急",
     "基因工程部"
    ],
    [
     "13",
     "限制性内切酶",
     "新产品开发",
     "1",
     "快切",
     "8月底上线60个产品",
     "基因工程部",
     "1. 基因工程部列出工作进度计划（酶清单计划）；\n2. mRNA产品部根据1中计划，在3d？内完成对应产品备货。"
    ],
    [
     "14",
     "单片段无缝克隆试剂",
     "新产品开发",
     "1",
     "单片段",
     "2026-08-31 00:00:00",
     "基因工程部"
    ],
    [
     "15",
     "无内毒素提取试剂盒",
     "新产品开发",
     "2",
     "极低内毒素残留",
     "2026-09-15 00:00:00",
     "基因工程部"
    ],
    [
     "16",
     "ECl预混master mix",
     "产品升级",
     "2",
     "A+B双组分升级为单组分master mix，提高便捷性",
     "2026-11-15 00:00:00",
     "基因工程部"
    ]
   ],
   "row_count": 16
  },
  {
   "file": "副本mRNA定价2026年8月4日.xlsx",
   "line": "da",
   "sheet": "老定价",
   "title": "副本mRNA定价2026年8月4日",
   "headers": [
    "货号#",
    "产品名称",
    "浓度",
    "产品规格",
    "新定价（元）"
   ],
   "rows": [
    [
     "BP-E01-5K",
     "T7 RNA 聚合酶",
     "50U/μl",
     "0.1ml",
     "245"
    ],
    [
     "BP-E01-50K",
     "T7 RNA 聚合酶",
     "50U/μl",
     "1ml",
     "1740"
    ],
    [
     "BP-E01-500K",
     "T7 RNA 聚合酶",
     "50U/μl",
     "10ml",
     "12240"
    ],
    [
     "BP-E02-4K",
     "RNase Inhibitor",
     "40U/μl",
     "0.1ml",
     "385"
    ],
    [
     "BP-E02-40K",
     "RNase Inhibitor",
     "40U/μl",
     "1ml",
     "2680"
    ],
    [
     "BP-E02-400K",
     "RNase Inhibitor",
     "40U/μl",
     "10ml",
     "19020"
    ],
    [
     "BP-E03-10",
     "无机焦磷酸酶",
     "0.1U/μl",
     "0.1ml",
     "240"
    ],
    [
     "BP-E03-100",
     "无机焦磷酸酶",
     "0.1U/μl",
     "1ml",
     "1745"
    ],
    [
     "BP-E03-1K",
     "无机焦磷酸酶",
     "0.1U/μl",
     "10ml",
     "12450"
    ],
    [
     "BP-E04-200",
     "DNase I",
     "2U/μl",
     "0.1ml",
     "64"
    ],
    [
     "BP-E04-2K",
     "DNase I",
     "2U/μl",
     "1ml",
     "450"
    ],
    [
     "BP-E04-20K",
     "DNase I",
     "2U/μl",
     "10ml",
     "3150"
    ],
    [
     "BP-E05-1K",
     "牛痘病毒加帽酶",
     "10U/μl",
     "0.1ml",
     "1090"
    ],
    [
     "BP-E05-10K",
     "牛痘病毒加帽酶",
     "10U/μl",
     "1ml",
     "7690"
    ],
    [
     "BP-E05-100K",
     "牛痘病毒加帽酶",
     "10U/μl",
     "10ml",
     "53890"
    ],
    [
     "BP-E06-5K",
     "二氧甲基转移酶",
     "50U/μl",
     "0.1ml",
     "700"
    ],
    [
     "BP-E06-50K",
     "二氧甲基转移酶",
     "50U/μl",
     "1ml",
     "5200"
    ],
    [
     "BP-E06-500K",
     "二氧甲基转移酶",
     "50U/μl",
     "10ml",
     "36700"
    ],
    [
     "BP-E08-1K",
     "RNase R",
     "20U/μl",
     "0.05ml",
     "1230"
    ],
    [
     "BP-E08-10K",
     "RNase R",
     "20U/μl",
     "0.5ml",
     "9840"
    ],
    [
     "BP-E08-100K",
     "RNase R",
     "20U/μl",
     "5ml",
     "78720"
    ],
    [
     "BP-E09-1K",
     "BspQⅠ",
     "10U/μl",
     "0.1ml",
     "600"
    ],
    [
     "BP-E09-10K",
     "BspQⅠ",
     "10U/μl",
     "1ml",
     "4200"
    ],
    [
     "BP-E09-100K",
     "BspQⅠ",
     "10U/μl",
     "10ml",
     "29400"
    ],
    [
     "BP-E10-2K",
     "BsaⅠ",
     "20U/μl",
     "0.1ml",
     "1200"
    ],
    [
     "BP-E10-20K",
     "BsaⅠ",
     "20U/μl",
     "1ml",
     "8400"
    ],
    [
     "BP-E10-200K",
     "BsaⅠ",
     "20U/μl",
     "10ml",
     "58800"
    ],
    [
     "BP-E11-5K",
     "T7 RNA 聚合酶3",
     "50U/μl",
     "0.1ml",
     "370"
    ],
    [
     "BP-E11-50K",
     "T7 RNA 聚合酶3",
     "50U/μl",
     "1ml",
     "2610"
    ],
    [
     "BP-E11-500K",
     "T7 RNA 聚合酶3",
     "50U/μl",
     "10ml",
     "18360"
    ],
    [
     "BP-E12-500",
     "RNase H",
     "5U/μl",
     "500U",
     "600"
    ],
    [
     "BP-E12-5K",
     "RNase H",
     "5U/μl",
     "5KU",
     "4200"
    ],
    [
     "BP-E12-50K",
     "RNase H",
     "5U/μl",
     "50KU",
     "29400"
    ],
    [
     "BP-E14-5K",
     "Thermostable T7 RNA 聚合酶",
     "50U/μl",
     "0.1ml"
    ],
    [
     "BP-E14-50K",
     "Thermostable T7 RNA 聚合酶",
     "50U/μl",
     "1ml"
    ],
    [
     "BP-E14-500K",
     "Thermostable T7 RNA 聚合酶",
     "50U/μl",
     "10ml"
    ],
    [
     "BP-AS-01",
     "ATP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-02",
     "GTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-03",
     "CTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-04",
     "UTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-05",
     "pUTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "240"
    ],
    [
     "BP-AS-06",
     "SAM",
     "32mM",
     "0.1ml",
     "120"
    ],
    [
     "BP-AS-07",
     "N1-Me-pUTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "240"
    ],
    [
     "BP-01-50",
     "T7高效转录试剂盒",
     "50T",
     "盒",
     "1580"
    ],
    [
     "BP-02-50",
     "T7高效转录试剂盒（含N1-Me-pUTP)",
     "50T",
     "盒",
     "2080"
    ],
    [
     "BP-03-50",
     "T7高效转录试剂盒(含pUTP）",
     "50T",
     "盒",
     "2080"
    ],
    [
     "BP-04-50",
     "mRNA加帽试剂盒",
     "50T",
     "盒",
     "1920"
    ],
    [
     "BP-05-10",
     "加帽率检测前处理试剂盒",
     "10T",
     "盒",
     "6500"
    ],
    [
     "BP-06-100",
     "RNA酶残留定量检测试剂盒",
     "100T",
     "盒",
     "2200"
    ],
    [
     "BP-07-50",
     "mRNA共转录合成试剂盒",
     "50T",
     "盒",
     "3660"
    ],
    [
     "BP-08-50",
     "T7 3.0高效转录试剂盒",
     "50T",
     "盒",
     "1720"
    ],
    [
     "BP-09-50",
     "T7 3.0高效转录试剂盒（含N1-Me-pUTP)",
     "50T",
     "盒",
     "2120"
    ],
    [
     "BP-10-50",
     "RNA Ladder 6000",
     "100μl/盒",
     "盒",
     "1300"
    ],
    [
     "BP-11-10",
     "PolyA 长度分布检测前处理试剂盒",
     "10T",
     "盒",
     "6500"
    ],
    [
     "BP-12-10",
     "mRNA 加帽率检测前处理试剂盒2",
     "10T",
     "盒",
     "6500"
    ],
    [
     "BP-13-50",
     "CircRNA 合成试剂盒",
     "50T",
     "盒",
     "4280"
    ],
    [
     "FBP-E12",
     "RNase H (DG)",
     "5U/μl",
     "盒",
     "500"
    ],
    [
     "BP-AS-22",
     "2*loading Dye",
     "1ml/支",
     "支",
     "128"
    ],
    [
     "BP-AS-18",
     "RNase A",
     "10mg/ml",
     "ml",
     "360"
    ],
    [
     "BP-15-50",
     "RNA Ladder 12000",
     "100μl/盒",
     "盒",
     "2300"
    ],
    [
     "BP-AS-30-1",
     "10×Circular Buffer",
     "1ml",
     "ml",
     "128"
    ],
    [
     "BP-14-96",
     "dsRNA残留定量检测试剂盒",
     "96T",
     "盒",
     "6200"
    ],
    [
     "BP-AS-30-1",
     "10×Circular Buffer",
     "1ml",
     "128?"
    ],
    [
     "BP-16-100",
     "DNase残留定量检测试剂盒(荧光探针法)",
     "100T",
     "盒",
     "980"
    ],
    [
     "BP-AS -10",
     "Precipitation Reagent（7.5M LiCl）",
     "7.5M",
     "ml",
     "128"
    ],
    [
     "BP-20-50",
     "RNA Ladder 1000",
     "100μl/盒",
     "盒",
     "1180"
    ],
    [
     "BP-S01-25",
     "小RNA毛细管电泳检测试剂盒 （1000nt)",
     "25T/盒",
     "盒"
    ],
    [
     "BP-S02-25",
     "RNA毛细管电泳检测试剂盒 (6000nt)",
     "25T/盒",
     "盒",
     "7200"
    ],
    [
     "BP-E15",
     "BenzoNuclease (250U/μL)",
     "250U/μL",
     "ml"
    ],
    [
     "FBP-E02",
     "RNase Inhibitor（DG）",
     "40U/μL",
     "ml"
    ],
    [
     "BP-AS-500",
     "Fluc-mRNA",
     "1mg",
     "mg"
    ],
    [
     "BP-18-96",
     "dsRNA残留定量检测试剂盒2",
     "96T",
     "盒",
     "6200"
    ],
    [
     "BP-19-96",
     "RNA定量试剂盒",
     "96T",
     "盒"
    ],
    [
     "BP-S03-10",
     "circRNA分离预制胶试剂盒",
     "10T/盒",
     "盒",
     "1600"
    ]
   ],
   "row_count": 74
  },
  {
   "file": "副本mRNA定价2026年8月4日.xlsx",
   "line": "da",
   "sheet": "新定价",
   "title": "副本mRNA定价2026年8月4日",
   "headers": [
    "货号#",
    "产品名称",
    "浓度",
    "产品规格",
    "新定价（元）",
    "服务项目",
    "方法或设备",
    "交付标准",
    "定价",
    "建议成交价"
   ],
   "rows": [
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     "mRNA/circRNA生产用酶原料系列",
     "完整性检测",
     "毛细管电泳",
     "1、毛细管电泳原始数据（含Ladder)",
     "样品数＜3：600每样\n样品数≥3：400每样",
     "无议价"
    ],
    [
     "BP-E01-5K",
     "T7 RNA 聚合酶",
     "50U/μl",
     "0.1ml",
     "245",
     "2、毛细管电泳完整性检测报告(含Ladder)"
    ],
    [
     "BP-E01-50K",
     "T7 RNA 聚合酶",
     "50U/μl",
     "1ml",
     "1740",
     "加帽率检测",
     "LC-MS",
     "1、LC-MS原始数据"
    ],
    [
     "BP-E01-500K",
     "T7 RNA 聚合酶",
     "50U/μl",
     "10ml",
     "12240",
     "2、加帽率检测报告"
    ],
    [
     "BP-E14-5K",
     "Thermostable T7 RNA 聚合酶",
     "50U/μl",
     "0.1ml",
     "550",
     "说明：探针可自备，一条序列探针代合成1000元，测试完成后剩余量返回客户。"
    ],
    [
     "BP-E14-50K",
     "Thermostable T7 RNA 聚合酶",
     "50U/μl",
     "1ml",
     "3850",
     "Poly(A)尾分布检测",
     "LC-MS",
     "1、LC-MS原始数据"
    ],
    [
     "BP-E14-500K",
     "Thermostable T7 RNA 聚合酶",
     "50U/μl",
     "10ml",
     "26950",
     "2、Poly(A)尾分布检测报告"
    ],
    [
     "BP-E11-5K",
     "T7 RNA 聚合酶3",
     "50U/μl",
     "0.1ml",
     "370",
     "m/circ/saRNA\n序列设计",
     "内部方案",
     "序列设计报告"
    ],
    [
     "BP-E11-50K",
     "T7 RNA 聚合酶3",
     "50U/μl",
     "1ml",
     "2610",
     "质粒模板",
     "每bp：1.5元",
     "无议价"
    ],
    [
     "BP-E11-500K",
     "T7 RNA 聚合酶3",
     "50U/μl",
     "10ml",
     "18360",
     "mRNA定制化生产\n（nt＜6000）",
     "内部方案",
     "1、全流程物料"
    ],
    [
     "BP-E11-C200-200K",
     "T7 RNA 聚合酶3",
     "200U/μl",
     "1ml",
     "1044",
     "2、开发资料"
    ],
    [
     "BP-E02-4K",
     "RNase Inhibitor",
     "40U/μl",
     "0.1ml",
     "385",
     "3、mRNA样品"
    ],
    [
     "BP-E02-40K",
     "RNase Inhibitor",
     "40U/μl",
     "1ml",
     "2680",
     "4、完整性数据，纯度数据，浓度等"
    ],
    [
     "BP-E02-400K",
     "RNase Inhibitor",
     "40U/μl",
     "10ml",
     "19020",
     "mRNA定制化生产\n（nt＞6000）",
     "内部方案",
     "1、全流程物料"
    ],
    [
     "BP-E03-10",
     "无机焦磷酸酶",
     "0.1U/μl",
     "0.1ml",
     "240",
     "2、开发资料"
    ],
    [
     "BP-E03-100",
     "无机焦磷酸酶",
     "0.1U/μl",
     "1ml",
     "1745",
     "3、mRNA样品"
    ],
    [
     "BP-E03-1K",
     "无机焦磷酸酶",
     "0.1U/μl",
     "10ml",
     "12450",
     "4、完整性数据，纯度数据，浓度等"
    ],
    [
     "BP-E04-200",
     "DNase I",
     "2U/μl",
     "0.1ml",
     "64",
     "circRNA定制化生产\n（nt＜4000）",
     "内部方案",
     "1、全流程物料"
    ],
    [
     "BP-E04-2K",
     "DNase I",
     "2U/μl",
     "1ml",
     "450",
     "2、开发资料"
    ],
    [
     "BP-E04-20K",
     "DNase I",
     "2U/μl",
     "10ml",
     "3150",
     "3、circRNA样品"
    ],
    [
     "BP-E05-1K",
     "牛痘病毒加帽酶",
     "10U/μl",
     "0.1ml",
     "1090",
     "4、完整性数据，纯度数据，浓度，RR消化验证等"
    ],
    [
     "BP-E05-10K",
     "牛痘病毒加帽酶",
     "10U/μl",
     "1ml",
     "7690"
    ],
    [
     "BP-E05-100K",
     "牛痘病毒加帽酶",
     "10U/μl",
     "10ml",
     "53890"
    ],
    [
     "BP-E06-5K",
     "二氧甲基转移酶",
     "50U/μl",
     "0.1ml",
     "700"
    ],
    [
     "BP-E06-50K",
     "二氧甲基转移酶",
     "50U/μl",
     "1ml",
     "5200"
    ],
    [
     "BP-E06-500K",
     "二氧甲基转移酶",
     "50U/μl",
     "10ml",
     "36700"
    ],
    [
     "BP-E08-1K",
     "RNase R",
     "20U/μl",
     "0.05ml",
     "1230"
    ],
    [
     "BP-E08-10K",
     "RNase R",
     "20U/μl",
     "0.5ml",
     "9840"
    ],
    [
     "BP-E08-100K",
     "RNase R",
     "20U/μl",
     "5ml",
     "78720"
    ],
    [
     "核苷酸系列"
    ],
    [
     "BP-AS-01",
     "ATP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-02",
     "GTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-03",
     "CTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-04",
     "UTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "30"
    ],
    [
     "BP-AS-05",
     "pUTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "240"
    ],
    [
     "BP-AS-06",
     "SAM",
     "32mM",
     "0.1ml",
     "120"
    ],
    [
     "BP-AS-07",
     "N1-Me-pUTP Solution（100mM）",
     "100mM",
     "0.1ml",
     "240"
    ],
    [
     "BP-AS-38",
     "CAP GAG",
     "100mM",
     "1ml",
     "4500"
    ],
    [
     "CAP 3'OMe GAG",
     "100mM",
     "1ml",
     "5500"
    ],
    [
     "合成类试剂盒系列"
    ],
    [
     "BP-01-50",
     "T7高效转录试剂盒",
     "50T",
     "盒",
     "1580"
    ],
    [
     "BP-02-50",
     "T7高效转录试剂盒（含N1-Me-pUTP)",
     "50T",
     "盒",
     "2080"
    ],
    [
     "BP-03-50",
     "T7高效转录试剂盒(含pUTP）",
     "50T",
     "盒",
     "2080"
    ],
    [
     "BP-07-50",
     "mRNA共转录合成试剂盒",
     "50T",
     "盒",
     "3660"
    ],
    [
     "BP-08-50",
     "T7 3.0高效转录试剂盒",
     "50T",
     "盒",
     "1720"
    ],
    [
     "BP-09-50",
     "T7 3.0高效转录试剂盒（含N1-Me-pUTP)",
     "50T",
     "盒",
     "2120"
    ],
    [
     "BP-23-50",
     "mRNA共转录合成试剂盒（Low dsRNA）",
     "50T",
     "盒",
     "3800"
    ],
    [
     "BP-13-50",
     "CircRNA 合成试剂盒",
     "50T",
     "盒",
     "4280"
    ],
    [
     "BP-17-50",
     "CircRNA 合成试剂盒（一步法）",
     "50T",
     "盒",
     "5600"
    ],
    [
     "BP-04-50",
     "mRNA加帽试剂盒",
     "50T",
     "盒",
     "1920"
    ],
    [
     "BP-21-50",
     "dsRNA合成试剂盒",
     "50T",
     "盒",
     "1350"
    ],
    [
     "合成相关辅助物料"
    ],
    [
     "BP-AS-30-1",
     "10×Circular Buffer",
     "1ml",
     "ml",
     "128"
    ],
    [
     "BP-AS -10",
     "Precipitation Reagent（7.5M LiCl）",
     "7.5M",
     "BP-E11BP",
     "128(10ml)"
    ],
    [
     "建议成交价"
    ],
    [
     "mRNA、circRNA现货"
    ],
    [
     "BP-AS-501",
     "eGFP-mRNA",
     "1mg",
     "mg",
     "1450",
     "1000-1200"
    ],
    [
     "BP-AS-502",
     "eGFP-circRNA",
     "1mg",
     "mg",
     "2450",
     "1800-2000"
    ],
    [
     "BP-AS-500",
     "Fluc-mRNA",
     "1mg",
     "mg",
     "2200",
     "1800-2000"
    ],
    [
     "BP-AS-503",
     "Fluc-circRNA",
     "1mg",
     "mg",
     "3500",
     "3000-3200"
    ],
    [
     "检测类产品"
    ],
    [
     "BP-20-50",
     "RNA Ladder 1000",
     "100μl/盒",
     "盒",
     "1180"
    ],
    [
     "BP-10-50",
     "RNA Ladder 6000",
     "100μl/盒",
     "盒",
     "1300"
    ],
    [
     "BP-15-50",
     "RNA Ladder 12000",
     "100μl/盒",
     "盒",
     "2300"
    ],
    [
     "BP-AS-22",
     "2*loading Dye",
     "1ml/支",
     "支",
     "128"
    ],
    [
     "BP-05-10",
     "加帽率检测前处理试剂盒",
     "10T",
     "盒",
     "6500"
    ],
    [
     "BP-12-10",
     "mRNA 加帽率检测前处理试剂盒2",
     "10T",
     "盒",
     "6500"
    ],
    [
     "BP-11-10",
     "PolyA 长度分布检测前处理试剂盒",
     "10T",
     "盒",
     "6500"
    ],
    [
     "BP-18-96",
     "dsRNA残留定量检测试剂盒2",
     "96T",
     "盒",
     "6200"
    ],
    [
     "BP-S01-25",
     "小RNA毛细管电泳检测试剂盒 （1000nt)",
     "25T/盒",
     "盒",
     "7200"
    ],
    [
     "BP-S02-25",
     "RNA毛细管电泳检测试剂盒 (6000nt)",
     "25T/盒",
     "盒",
     "7200"
    ],
    [
     "BP-06-100",
     "RNA酶残留定量检测试剂盒",
     "100T",
     "盒",
     "2200"
    ],
    [
     "BP-16-100",
     "DNase残留定量检测试剂盒(荧光探针法)",
     "100T",
     "盒",
     "980"
    ],
    [
     "BP-19-96",
     "RNA定量试剂盒",
     "96T",
     "盒",
     "1200"
    ],
    [
     "BP-S03-10",
     "circRNA分离预制胶试剂盒",
     "10T/盒",
     "盒",
     "1600"
    ],
    [
     "核酸内外切酶系列"
    ],
    [
     "BP-E12-500",
     "RNase H",
     "5U/μl",
     "500U",
     "600"
    ],
    [
     "BP-E12-5K",
     "RNase H",
     "5U/μl",
     "5KU",
     "4200"
    ],
    [
     "BP-E12-50K",
     "RNase H",
     "5U/μl",
     "50KU",
     "29400"
    ],
    [
     "FBP-E12",
     "RNase H (DG)",
     "5U/μl",
     "盒",
     "500"
    ]
   ],
   "row_count": 91
  }
 ],
 "programs": [
  {
   "id": "ls_202609_prepay",
   "line": "ls",
   "lines": [
    "ls"
   ],
   "name": "9月开学季·预付款赠礼",
   "start": "2026-09-01",
   "end": "2026-09-30",
   "goal": "现有客户采购规模集中在 2K 以下，本次活动以 1K/2K 低门槛档位为主力获客引擎，靠营销活动与产品口碑快速扩大客户群体",
   "object": "生命科学销售部全部客户（高校、科研院所课题组）",
   "tiers": [
    {
     "tier": "1K",
     "value": "50–100 元",
     "main": "定制硬壳实验记录本（烫金 logo）、实验室计时器",
     "alt": "定制帆布袋、随行杯、雨伞、咖啡券"
    },
    {
     "tier": "2K ★主力档",
     "value": "100–200 元",
     "main": "移液器架 / EP 管架、定制白大褂（绣名字+logo）",
     "alt": "膳魔师保温杯、罗技无线鼠标、小米充电宝"
    },
    {
     "tier": "5K",
     "value": "250–500 元",
     "main": "迷你离心管架套装、桌面收纳",
     "alt": "入门蓝牙耳机、机械键盘、小米手环"
    },
    {
     "tier": "1W",
     "value": "500–1000 元",
     "main": "小型涡旋混匀器、磁力搅拌器",
     "alt": "胶囊咖啡机、中端降噪耳机"
    },
    {
     "tier": "2W",
     "value": "1000–2000 元",
     "main": "迷你离心机、单支优质移液器",
     "alt": "AirPods、智能手表"
    },
    {
     "tier": "5W",
     "value": "2500–5000 元",
     "main": "小型台式离心机 / PCR 仪配件",
     "alt": "iPad（入门）、大屏显示器"
    },
    {
     "tier": "10W",
     "value": "5000–10000 元",
     "main": "移液器套装、小型实验室设备",
     "alt": "iPad Pro、投影仪"
    },
    {
     "tier": "1",
     "value": "",
     "main": "",
     "alt": ""
    },
    {
     "tier": "2",
     "value": "",
     "main": "",
     "alt": ""
    },
    {
     "tier": "3",
     "value": "",
     "main": "",
     "alt": ""
    },
    {
     "tier": "…",
     "value": "",
     "main": "",
     "alt": ""
    },
    {
     "tier": "1K",
     "value": "30",
     "main": "30,000",
     "alt": "7.5%"
    },
    {
     "tier": "2K",
     "value": "40",
     "main": "80,000",
     "alt": "7.5%"
    },
    {
     "tier": "5K",
     "value": "15",
     "main": "75,000",
     "alt": "7.5%"
    },
    {
     "tier": "1W",
     "value": "8",
     "main": "80,000",
     "alt": "7.5%"
    },
    {
     "tier": "2W",
     "value": "4",
     "main": "80,000",
     "alt": "7.5%"
    },
    {
     "tier": "5W",
     "value": "2",
     "main": "100,000",
     "alt": "7.5%"
    },
    {
     "tier": "10W",
     "value": "1",
     "main": "100,000",
     "alt": "7.5%"
    },
    {
     "tier": "合计",
     "value": "100",
     "main": "545,000",
     "alt": "7.5%"
    }
   ],
   "boosters": [
    "新客首单加码：首次预付款的客户，赠品向上提一档（如首单 2K 直接按 5K 档赠品发放）。低门槛 + 超预期，是拉新最快的一招",
    "转介绍裂变：PI / 师兄师姐推荐新课题组下单，双方各得一份赠品。研究生圈层是强熟人网络，一个 PI 可带 3–5 个课题组，须登记推荐人以便发放",
    "开学大礼包：9 月新生/研究生刚进实验室，做「记录本 + 定制笔 + 帆布袋 + 咖啡券 + 宝锐试用装」组合礼包，让老客户晒出去，组内自然传播",
    "晒单传播激励：客户在课题组群/朋友圈晒出赠品+宝锐 logo，额外赠小礼品，放大口碑传播"
   ],
   "compliance": [
    "高档位（1W 起）主攻「合规 + 锁客」：从个人礼品转向实验耗材/小型设备，PI 更愿意收、更合规，还能与宝锐试剂产品直接协同",
    "全档位优先实物，避免购物卡；确需京东 E 卡务必留签收登记"
   ],
   "source": "开学季促销方案_spec.json"
  },
  {
   "id": "ls_202609_pack",
   "line": "ls",
   "lines": [
    "ls"
   ],
   "name": "科研产品开学季打包促销方案",
   "start": "2026-09-01",
   "end": "2026-09-30",
   "goal": "按应用场景打包主推，提高客单价与渗透率",
   "object": "高校/科研院所课题组",
   "packs": [
    {
     "app": "分子克隆，基因鉴定；基因合成",
     "items": [
      "Universal DNA Purification Kit（BR2A103）",
      "AcuGenix™ Seamless Cloning Plus Master Mix（BR1C102）",
      "2×Super-Fidelity Master Mix（BR3M121）",
      "Plasmid Miniprep Kit/Endofree Plasmid Maxi Kit（BR2D101/D102）"
     ]
    },
    {
     "app": "基因表达分析",
     "items": [
      "AcuGenix™ Neoscript All-in-One cDNA Synthesis Premix for qPCR（BR1D303）",
      "AcuGenix™ Neoscript All-in-One cDNA Synthesis Premix for qPCR（BR1F103）",
      "AcuGenix™ FastAmpli SYBR qPCR Premix (Universal ROX)（BR1E102）"
     ]
    },
    {
     "app": "蛋白提取和定量",
     "items": [
      "RIPA 裂解液套装（强 / 中 / 弱）（BR4C104）",
      "Protease Inhibitor（BR4C121-01）",
      "BCA 蛋白定量试剂盒（BR4C201-01）"
     ]
    },
    {
     "app": "WB检测",
     "items": [
      "10% 一步法快速制胶试剂盒（BR4C333-01）",
      "10×Tris-Gly 电泳缓冲液（BR4C361-01）",
      "0.45μm PVDF 膜（BR4D411-01）",
      "ECL 发光液（BR4D602-01）"
     ]
    }
   ],
   "source": "20260813 科研产品开学季打包促销方案-LCF.xlsx"
  }
 ]
}